The success of every auction depends on effective marketing and promotion. At Bay Area Auctions, all real estate auctions are carefully analyzed and evaluated before an aggressive, highly effective marketing and promotional plan is prepared and targeted to the appropriate buyer pool. We customize every campaign to the needs and desires of every client with the sole purpose to sell the real estate quickly and effectively.

Our marketing campaigns are comprised of several media. The media mix is based on advertising dollars available, type of auction and on targeted buyer mix. Obviously, the more invested in advertising, the better the turn-out of buyers and the better the return on dollars invested.

The following outlines the typical media we use to promote real estate auctions:

PRINT MEDIA: 
Bold advertisements are designed and placed in newspapers and magazines appropriate to the needs of the property and marketing budget. Marketing campaigns include comprehensive mixes of local, regional, national and international publications. The placement mix ensures maximum exposure to the targeted buyer pool prior to the auction.

DIRECT MAIL: 
Direct mail brochures, flyers and post cards are produced in full color, with sharp, dramatic pictures. Then they are then mailed to targeted audiences of residential real estate prospects, commercial and residential investors, and real estate brokers, including specialized mailings to lists of our national data base of prospects.

E-Mail: 
Our broadcast E-mail program affords avid property buyers at auction the earliest possible notification of upcoming real estate auctions. In a millisecond, notification of your planned auction date with a packet are broadcasted across the planet to an insurmountable amount of qualified prospects that have indicated an interest in real estate acquisition. Our active list grows by the thousands monthly. These "Auction Alerts" include information that links to our web site and your auction event.

SIGNAGE:
Signs are a very productive advertising tool. They generate excitement as soon as they are placed. Because of the short marketing period (usually 30 to 45 days or less) it is important to erect signs early in the campaign. Auction signs must be customized to provide specific information such as date, time of auction and where to go for information. Our signs are sharp, eye catching and effective. We design, manufacture, and erect these custom signs specifically to generate attention to the auction event and create a sense of awareness and urgency about your property within your local community. After all, what neighbor wouldn't want to hand pick and approve of their new neighbor.

PROPERTY INFORMATION BROCHURES:
Property information packets (PIP'S) are designed to provide the information the bidders will need. Included in each are property descriptions, photo's, auction terms, purchase and sale agreement, available financing programs, home warranty (if available), title conveyance approval, termite inspection, home inspection and any other specific information provided or acquired. PIPS are available to interested parties online or via mail. A brief PIP is also available as an attachment to each of our signs.

TELEMARKETING:
Our trained staff of telemarketers are capable of answering all inquiries from our "Auction Hotline" about your auction. Their familiarity with auction terminology allows them to speak intelligently with first time buyers, as well as the most experienced auction oriented buyers. An integral part of the process is the follow-up call to interested parties during the week prior to the auction. The personal contact raises potential buyer's comfort levels and serves as a reminder of the auction.

RADIO:
A radio campaign reaches the fast moving executive that reads very little. They can be touched at prime drive times on stations that have the demographics that appeal to them. They enable us to reach the prospective buyers that wake early, stay out late, but listen to the news and local information in their vehicles. Uniquely, it touches a market that print material does not penetrate effectively. Although less expensive than TV, radio has its place depending on the type of property and budget.

TELEVISION:
A TV campaign is very effective, but expensive. Depending on the uniqueness and price of the property, TV develops a penetration that compliments all of the other media used and adds a dimension that very few real estate promoters have in their portfolio. Unfortunately, the minimum mix in TV to consider is $20,000.00, but the real fact is, we have never had a mediocre auction when we've used TV in the campaign. It is always an interesting study to compare dollars spent versus results when it comes to determining the product mix of the advertising budget.

Marketing, as you can see, is a full time focus for us. We try to leave nothing to chance when promoting your property and auction. We are dedicated to the 
success of every auction and the satisfaction of every client.

After all, when it comes to real estate, auctions are our only business.

EVALUATE …. PLAN …. TARGET …. SELL ….!